My objective is to learn and design digital products, centered on the human experience, inspired by our physical realm and its textures. I strongly believe our virtual world’s lack of physical constraints, allows stories to unfold with unlimited possibilities for expression and transformation. Designers’ work process can help the different teams systematically extract, teach, learn and apply human-centered techniques to solve problems. UX designers are always looking for the sweet spot where business, technology, and users expectations meet. Being that the reason why a project should include a UX designer from the beginning of the problem definition. UXUI stories shouldn’t come with a pre-defined solution and expect to be successful.