By 2018 Pomelo was successfully producing and delivering women’s clothing and fashion accessories under its own label. One of the main challenges for a fashion company that produces garments is standardizing sizes.
“Customers return an estimated 40% of what they buy online, mostly because of sizing issues. That’s a hassle for shoppers and a costly nightmare for retailers, who now spend billions covering “free” returns.”
(Eliana Dockterman for Time Magazine)
As an answer to this challenge, Pomelo introduced a men’s line wear in the catalog as part of the company expansion plan, but also as the opportunity to open an exploratory space for the fashion designers and fashion producers to achieve consistency and clarity in garment size dimensions.