(This post is part of a series on how to build a design system. Read the previous post on Typographic Scales, here)
It was 2020 and we had a better design environment than before the Typographic Scales were defined.
The branding team approached us to start a new journey. Pomelo was growing quite fast and we were no longer a single Brand seller but a Fashion Marketplace and our platforms urgently needed a brand update.
We (all creative teams) were aware of the complexity of the commission. We needed to create a consistent and cohesive language to be able to set up a scalable system.
During the project planning, we scoped the project with only a "few" changes. We were going to update the Pomelo brand, including the logo, typographic treatment, color palette, iconography, and the app's feed design. No more no less.
For the UXUI team, a second objective was only natural, we needed to increase design and engineering workflow efficiency.